Apple
Apple’s $79 iPhone Duo Case Is Held On With Tape. Yuck, Apple
Apple's official $79 iPhone Duo Case sticks on with adhesive strips. In my opinion, a "revolutionary" $2,000 phone held together with tape shows how rushed the Duo is.
Apple
Apple news: iPhone, Mac, iPad, Apple Watch, iOS updates and what they mean for you.
Apple
Apple Calls iPhone Duo Demand “Extraordinary.” That Is Not a Number
Apple calls iPhone Duo demand "extraordinary" but gives no numbers, while analysts cut the build plan over hinge problems. In my opinion, "extraordinary" is not a number.
Apple
iPhone Duo Sold Out in 30 Minutes. Now Wait Until 2027?
The iPhone Duo sold out in about 30 minutes, and delivery slipped to January 2027. In my opinion, the real question is how many phones Apple actually had.
Apple
Apple Shut Down Its Whole Store for One Phone. Again.
Apple took its whole online store offline for iPhone Duo pre-orders. In 2026. In my opinion, it is a marketing trick to create scarcity, and it still works.
AI
Apple Says It Is “Not Threatened” by OpenAI. You Don’t Sue Someone You Don’t Fear
Apple's Greg Joswiak says Apple doesn't feel threatened by OpenAI and makes AI for everyday people, not the AI lunatic fringe. I use AI every day, so am I not Apple's customer?
Apple
Apple CEO Calls Rival Foldables “Cheap and Crappy”. That Is Pure Arrogance
John Ternus told TIME that rival foldables felt cheap and crappy. Apple came years late with a $1,999 iPhone Duo without telephoto. I held it, and I call it arrogance.
Apple
Touchscreen MacBook Pro on October 28? Apple Ran Out of Ideas
Apple will reportedly launch its first touchscreen MacBook Pro on October 28. After 16 years of saying no, I think Apple ran out of ideas. Fingerprints, $3,000+, and no wow.
Apple
Apple Closes Above $5 Trillion for the First Time. The Price Is Inflated
Apple became the second company ever to close above $5 trillion. Congratulations to shareholders, me included. But with these gadgets and prices, I think it is inflated.
AI
OpenAI Says an Ex-Employee Took Its Device Secrets to Apple. A Spy With No Name Is Not Proof
OpenAI claims an unnamed ex-employee took 100+ files about its secret device back to Apple. Apple says there is no evidence. I root for OpenAI and Jony Ive, but this sounds like a counterattack.
Apple
Apple Gears Up for Strong iPhone 18 Sales. The Base Model Will Beat the Pro
A leaker says Apple is stockpiling for the base iPhone 18, coming in spring 2027 for at least $899. I do not trust one anonymous source, but in my opinion the classic iPhone 18 will be the hit, mostly because of the price.
Apple
New Apple TV 4K for $299: Faster Chip, Formula 1 Price, and I Stay on My Old One
Apple's new Apple TV 4K has an A19 chip, Siri AI and microphones, but costs $299, up from $129 in 2022. In my opinion, a cheaper stick or smart TV does the same job, and I stay on my old Apple TV.
Apple
Apple HomeView Is Here: $299, No App Store, and It Needs Your iPhone for Too Much
Apple HomeView costs $299, has no App Store, plays video only from your iPhone, and needs a paired iPhone for Siri AI. I waited for a real smart home hub and got a big watch with a speaker.
Apple
JP Morgan Raises Apple Price Target to $360. Be Careful What You Believe
One week soft demand, the next week no crisis and a $360 target. JP Morgan expects 18% fewer iPhones at 20% higher prices. In my opinion, that is a trap for the future, and bank forecasts deserve skepticism.
Apple
Record iPhone Market Share While the Market Falls 20%: I Did the Memory Math. Here Is Who Really Wins
Apple hit a record 22% smartphone share while the market fell 20%. But it shipped fewer iPhones. I did the memory math on the iPhone 18 Pro, and in my opinion the real winners are the memory makers and AI.