Apple
Apple Bullied Its Memory Suppliers. Now Karma Sends the Bill
Apple refused custom chips, forced suppliers to open their books and threatened Sandisk. Now AI giants buy twice as much flash, and the boomerang is coming back.
Memory shortage
Apple
Apple Says It Raised Prices “Reluctantly”. Its Storage Upgrades Still Make 85% Margins
SK Hynix expects the memory shortage to last until 2030. Apple says it raised prices reluctantly, but it still charges $200 for a storage upgrade that costs it $66.
Apple
Apple Gears Up for Strong iPhone 18 Sales. In My Opinion, the Base Model Will Beat the Pro
A leaker says Apple is stockpiling for the base iPhone 18, coming in spring 2027 for at least $899. I do not trust one anonymous source, but in my opinion the classic iPhone 18 will be the hit, mostly because of the price.