Apple
iPhone 18 Pro Sales: China Saves Apple, the US and Japan Walk Away
iPhone 18 Pro sales rose just 3.1% in three weeks. China +29%, the US -4%, Japan -27%. A $100 higher price for a phone where even last year's case fits.
iPhone 18 Pro
Apple
Apple Gears Up for Strong iPhone 18 Sales. In My Opinion, the Base Model Will Beat the Pro
A leaker says Apple is stockpiling for the base iPhone 18, coming in spring 2027 for at least $899. I do not trust one anonymous source, but in my opinion the classic iPhone 18 will be the hit, mostly because of the price.
Apple
JP Morgan Raises Apple Price Target to $360. In My Opinion, Be Careful What You Believe
One week soft demand, the next week no crisis and a $360 target. JP Morgan expects 18% fewer iPhones at 20% higher prices. In my opinion, that is a trap for the future, and bank forecasts deserve skepticism.
Apple
Record iPhone Market Share While the Market Falls 20%: I Did the Memory Math. Here Is Who Really Wins
Apple hit a record 22% smartphone share while the market fell 20%. But it shipped fewer iPhones. I did the memory math on the iPhone 18 Pro, and in my opinion the real winners are the memory makers and AI.
Apple
iPhone Duo Orders Up 30%? Maybe I Was Wrong, but in My Opinion Something Still Does Not Fit
Apple reportedly raised iPhone Duo orders by 30% before pre-orders even open. Real demand, a bet, or more hype? My take on the supply chain news, the stock game and scalpers.
Apple
iPhone 18 Pro Production Cut: People Finally Said Enough
Apple reportedly cut iPhone 18 Pro orders by at least 15% due to soft demand. $100 more, the same 12GB of RAM and Siri AI that barely works. I have an iPhone 17 Pro, and here is why I skipped it.